In a matter of days, our team created a cloud-based shopping cart that would be capable of processing virtually unlimited orders simultaneously without even slowing. Maya Brenner’s sterling silver state necklaces were featured on the segment, discount from $130 to $25. Out of all the brands featured, Maya’s was the only site that didn’t crash under the immense traffic. She was the only brand that was able to take full advantage of this unique opportunity, selling 25,000 necklaces in a single day.

The Today Show then started to connect us with every other brand going on this new segment so that we could assist them in the same way we did with Maya. Today Show producers even told us we saved the segment; they were going to cancel it because brands couldn’t keep their sites up. Now that there was a solution in place for these high-traffic TV sales, other shows could jump on the bandwagon. First, it was Good Morning America who directly copied the idea from their competitor, calling their segment “Deals & Steals” and calling us to help them manage it as well.

We quickly developed a new service that utilized special micro-sites using our proprietary shopping cart solution called Spike Commerce. Over the next few years, we helped hundreds of brands handle the online volume that the Today Show brought them. Soon, other shows picked up on this new “TV flash sale” trend and started their own “Steals and Deals” segments which we also became involved with. At our peak, we had contractual partnerships with ABC, NBC, CBS and Fox and were running twenty to thirty TV flash sales per week.

Over the course of the next four years, our role in these segments expanded to handling booking, merchandising, customer service, and fulfillment. Our in-house staff grew to over sixty employees as we partnered with shows like Wendy Williams, The Real, E! News, Extra and other shows who wanted an end-to-end solution for these segments while monetizing them for the networks through our rev-share format.