Massi was a lifestyle brand that I co-founded in 2012, which sold handbags, jewelry, and home goods. I was involved in all elements of the operation, with a focus on creative and marketing.
The brand's sophisticated product line was crafted from high-end materials like Italian leather, chunky hardware, and Brazilian druzy.
Leather Cuff Line
One of our most popular jewelry collections was our leather cuff bracelets with bold chunky hardware. These cuffs had Italian-themed naming conventions like Avanti, Otello & Cavallo, and came in classic colors like cognac, bordeaux and pumpkin. They could be mixed and matched to create a unique stacked look.
Druzy Collection
Another popular product line was our dainty Brazilian druzy necklaces and earrings in a variety of shapes and colorways.
We launched this product ahead of Valentine’s Day with a luxury romance-themed photoshoot, and we sold a few thousand pieces upon launch.
Luxurious Leather Bags
Buttery Italian leather and expert craftsmanship joined together for our luxury handbag line. Explore our line sheet for one of our handbag collections below.
Holiday, Celebrate
Our Christmas sales were our biggest of the year, we drove holiday volume with custom campaigns spread across web, social and e-mail marketing.
Wrapped in Luxury
But the most popular item by far was our Comodo throw blankets, which were featured on shows like Today Show and Good Morning America, selling over 100,000 units.
"Super soft and perfectly oversized"
- Good Morning America
"Irresistibly soft and warm"
- Fab Fit Fun
"The perfect addition to any home"
- The Talk
Snuggle Up With a Pup
A percentage of Massi blanket sales went to our dog rescue, Ready Pet, helping to raise funds for surgeries, medication and more. Massi also donated blankets to the dogs in our care. When we pulled them from the shelter, we wrapped them in warm beds with fuzzy Massi blankets and when they were adopted, sent them to their new forever home with a cozy Massi blanket!
