Cuore & Pelle (Italian for “Love & Leather”) was a boutique handbag line based in sunny Los Angeles that offered vibrant, colorful leather and vegan leather styles.
We encouraged our customers to step outside the box and choose color via our tagline “Pop of Happy,” spreading happiness whenever worn!
Happy & Bright Branding
I cultivated the entire look and feel of the brand, overseeing and directing all creative elements from photoshoots to product design to web design and social media marketing.
Bright, Bold & Affordable
Each season, we offered a range of bold new colors as well as classic neutrals. Our goal was always to offer affordable price points to make fashion accessible to fashionistas on a budget.
Lights, Camera,
Action!
Our bags have been spotted in People StyleWatch, featured on shows like E! News, Today Show, Good Morning America, Wendy Williams and on celebrities like Vanessa Hudgens and Taylor Swift!
Taylor Swift’s Go-To Bag
Taylor has reached for our versatile Caterina bag again and again, pairing her with a variety of chic looks!
The It Bag
Our top selling style, the Amelia, sold over 15,000 units.
We even took backorders for the most popular colorways to fulfill customer demand.
Instagram Collabs
Our Instagram strategy revolved around partnering with fashion bloggers like A Fashion Nerd, Stacy King and Quigley, who matched C&Ps colorful style!
Happy Mail
Our poppy e-mail marketing was distributed to our list of over 100,000 e-mail subscribers via our custom built e-mail marketing platform called Reach.
